JANUARY 13
How To Set Up A Lead Ad On Facebook And Instagram
Facebook Lead Ads are an absolute game changer for businesses that sell their services by appointment. They reduce the amount of steps required for a prospective customer to raise their hand and request your product or service while keeping users on Facebook/Instagram.
That's a win for business owners because they get more leads at a cheaper price. And it's a big win for Facebook / Instagram because it keeps users on their platform longer.
In this blog post, we'll cover what you all need to know about setting up a Lead Ad on Facebook and Instagram. This will benefit your business, which will increase revenue and give you a leg up on the competition.
HOW TO SETUP A LEAD AD:
1. Start off by going to business.facebook.com/adsmanager.
2. Check if you are in the right ad account in the Campaigns Section located in the upper left corner.
3. Click on the green CREATE button to create a new ad.
4. Upon clicking the create button, the first question that will pop up is your objective. At this step, what we will do is choose the Lead Generation objective and click CONTINUE.
CAMPAIGN LEVEL
5. Add your Campaign Name.
6. Turn ON Campaign Budget Optimization.
7. Click NEXT.
AD SET LEVEL
8. Name your Ad Set Level according to your target. Ex. 👉 Female - business owners - New York - 24-45 years old
9. Choose Lead Forms in the Lead Method Sections.
10. Make sure that you are on the correct Facebook Page.
11. For Budget and Schedule, it will start by the moment you create the ad.
12. Input your custom audience if you have any.
13. Choose your location.
14. In detailed targeting, make sure that you are putting out your ads to people who are most likely to convert.
15. Choose manual placement (it means you can choose where to show your ads).
AD LEVEL
16. Type your Ad Name. We name ours according to the type of creative and something recognizable about the content. Ex. 👉 Video - Kid on a skateboard.
17. Click EDIT and Change Media for you to be able to upload your content.
18. Input your Primary Text with this format.
19. For Headline, state your offer.
20. Type in your description.
21. Add your display link (your website’s homepage URL).
22. Choose your Call To Action. 9 times out of 10 we choose [Learn More].
23. Tick off INSTANT FORM in the Question Format Category.
24. To create your form, click CREATE FORM. Then click SETTINGS in the upper left hand corner. Next, select OPEN (This lets prospective customers share this with other people who might also be interested).
25. Click CONTENT.
26. Type in your Form Name.
27. For form type, you have the option to choose if More Volume or Higher Intent. We typically always choose more volume.
28. We’re gonna skip the Intro since we’re trying to trim down the process for the prospect as much as possible. Let’s step for them to stop clicking before they reach the objective of becoming a lead.
29. For Pre-fill Questions, you can customize what information you would like to add to your Lead Form.
30. In the Privacy Section, go to your website and click ‘Privacy Policy’ at the bottom. Once opened in another tab, copy the URL and paste it where it says Add a link.
If you still haven’t got your website a Privacy Policy. Click here, for a tutorial that shows you how to set one up in less than 5 minutes.
31. Upon the Completion Section, type in your Headline and Description, this will be for the last page of your Lead Form. The main objective is to tell them what is going to happen next. Ex. Thanks for your submission. Please be expecting us to reach out to you shortly.
32. Don’t forget to link in your website at the bottom part.
33. Click PUBLISH.
34. In the tracking section, It lets you make sure that you are using the correct Pixel ID.
35. Click PUBLISH.
Conclusion
Remember, Facebook Lead Ads allows for targeted segmentation, like interests, demographics, and more. This means that the leads you get from your Facebook Ads are already qualified for your product or service, which saves you money on ad spend and increases the likelihood of connecting with your ideal customers. Which is AWESOME!
If you're looking for even more tips on how to increase your lead generation efforts, visit our website and checkout more of our blogs at https://ad-ronin.com/blog/
If you have any questions about this campaign set up, feel free to email directly at Kevin@ad-ronin.com or set up a video call with me.
I geek out to this stuff and I’m more than happy to talk digital marketing - Let’s Talk Digital Marketing
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