JUNE 29
How to Use Campaign Budget Optimization to Stretch your Budget while Targeting Multiple Audiences
Introduction
So, my buddy Shannon, from Tuckers Home Improvements just just packed up his business and moved back to Newfoundland. He’s fresh out of quarantine and looking to get started building his business down home. He has two audiences he wants to target (home owners and real estate agents).
I’m going to show you how to set up a messaging campaign on Facebook and Instagram that targets 2 audiences and optimizes a budget of $15 per day.
Why you need to know
Messaging campaigns are a great way to connect with people. It’s less committal than booking an appointment or talking on the phone so the actual interaction with customers is usually much higher.
If you are on your toes with the replies and follow up over the phone as soon as you can, generate a lot of business for a very reasonable price.
This setup lets us speak directly to our target audiences differently.
Step By Step How To - Campaign Level
1. Log into Facebook Ads Manager
2. Create New Campaign
3. Turn your campaign off.
4. Name your Campaign
5. Choose your objective
6. Turn on Campaign Budget Optimization
7. Set Budget
8. Press Next.
Ad Set Number 1 (real estate agents in St. John's)
1. Name ad set Number 1 according to the audience you are targeting. Ex. Real Estate Agents in the Saint Johns area.
2. Target location Saint Johns and along the coast to Witless bay.
3. Select the age range most likely to interact with your business
4. Set interests - Target behaviour = Real Estate Agents and related terms ex, “works at remax”.
5. Select messaging as the objective.
6. Hit next.
7. Select the IG page if you have one. If not, just leave it.
8. Select image. Because I have an image. Videos will generally do better. But I think that we are good to go with an image for this “Welcome to the neighbourhood” post.
9. Upload image.
10. Load ad copy
11. Write headline
12. Description Text = Insert Tagline
13. Post link to website.
14. Preview and look for errors.
15. Publish.
Ad Set Number 2 (Home Owners in the Witless Bay area)
16. Duplicate ad set Number 1 according to the audience you are targeting. Ex. Witless Bay +20 miles, interest - homeowners.
17. Target location - Witless bay + 15.
18. Select the age range most likely to interact with your business 25- 65+
19. Set interests - Target behaviour = Likes home depot, lawn care, HGTV - Browse recommendations for other ideas.
20. Select messaging as the objective.
21. Hit next.
22. Select the IG page if you have one. If not, just leave it.
23. Select image.
24. Upload image.
25. Load ad copy written for homeowners
26. Write headline
27. Description Text = Insert Tagline
28. Post link to website.
29. Preview and look for errors.
30. Publish.
What Can You Do With This New Information
This same type of campaign will work for contractors all over. Right now there is a huge demand for painters and contractors. In most markets it is as simple as just saying “Hi!”
If you're looking for even more tips on how to increase your lead generation efforts, visit our website and checkout more of our blogs at https://ad-ronin.com/blog/
If you have any questions about this campaign set up, feel free to email directly at Kevin@ad-ronin.com or set up a video call with me.
I geek out to this stuff and I’m more than happy to talk digital marketing - Let’s Talk Digital Marketing
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