JUNE 22
How to Save Hours Every Week on Social Media with Later
I hate social media. Really hate it. I hate Facebook. I hate Instagram. TikTok. Linkedin. All of them. I genuinely only use them if someone pays me money to use them. I hate how user unfriendly they are. How are the largest online companies of all time so weird and awkward to use?
And I REALLY hate how long everything takes. This is not an advert for later.com, we are not affiliated with them at all. They are not the only social media posting service that can save you hours of time each week, but it is the program that we currently use. It’s the program that we know how to use that works most of the time. And the program that will tell you immediately when it hasn’t worked.
As of June 2021, you can schedule posts months ahead of time for Instagram, Facebook, Tiktok, Linkedin, Pinterest and Twitter. Though these may change at a moment's notice with social media platforms being as inconsistent and flighty as they are.
So let’s get started. Let’s learn how to prepare months worth of social media posts in a few hours...and then relax doing something far more useful and productive.
I will stick to setting up Instagram mostly because it is the weirdest and most awkward site to post to.
Let’s Look Around
In the top right you can change the calendar view from weekly to monthly, or show a preview of what your Instagram feed will look like.
This is also where you can add Instagram Stories if you are having trouble finding it.
1. In the bottom left you can change your social profile group (The social profile group consists of all the social media profiles that you can add for 1 business).
2. To edit these groups, click on the button with the plus sign that says “Create Access Groups / Manage Access Groups”.
Then find the DETAILS button
And find the hard-to-see EDIT button
Then you can edit the group name and add a cool pic. Click the Later logo in the top left to go home.
To add new connections to social media sites, click the button in top middle and follow the instructions. You will have to refresh your connections to the various sites from time to time though, so login to later once a week or so to check.
On the left you have some other options like analytics, conversations, settings, training and a few more. The LINKIN BIO I will cover further down this article. You can upload multiple pics and videos at once in the Upload Media button in the top middle left. Lets Look at an Instagram post.
1. Auto publish or notification. Select auto publish and you can relax and the post will fire away without any further input from you. Otherwise a notification will be sent to your phone or tablet through their app, and you can follow the steps to post from there.
*Instagram posts with multiple pictures or Stories must be done the notification way. Because Instagram hates you. It’s not stopping you from scheduling posts with multiple pictures, it just wants to make it hard for you.
2. Choose the date and time you want to post here.
3. Edit Video or Photo. Mostly this is just a cropping tool.
4. Edit the cover if it's a video. It is basically choosing a thumbnail.
5. Post Caption. Write your text here. Make it majestic.
6. Emojis.
7. Saved Captions. Push this to save your text for later use. This also works for saving you hashtags.
8. Hashtag suggestions. Here you can search for hashtags to add to your post. You can add up to 30, but 11 works best
“Several case studies, however, point to 11 as the magic number, showing engagement increasing
with each hashtag as you go up to 11 in number, but then declining afterwards.”
9. Add First Comment
10. Linkin Bio. See below
11. Location. Add where you are, or where you are pretending to be.
LINKIN BIO This is one of the most useful parts of later. It can change the link in your Instagram profile (the one that links to your website) to a new Instagram feed where each post is linked to any website or webpage you want. It will not make your normal Instagram feed clickable, you will have to direct visitors to your profile to get it’s full effect.
What About Facebook and the others?
The 2 most time consuming parts are the making of the actual post and the text that accompanies it. You can still use any media you have uploaded again, so just copy the text, change the social media destination, choose the time and date, paste the text and you're done.
Conclusion
Now that you understand how to post with Later, you can turn social media posting into something you can do once every few months, instead of dreading it daily.
You can find later at Later.com Other similar sites are Sendible, Loomly and Sprout Social.
If you have any questions about this campaign set up, feel free to email directly at Kevin@ad-ronin.com or set up a video call with me.
I geek out to this stuff and I’m more than happy to talk digital marketing - Let’s Talk Digital Marketing
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